Creative Tooling · 18 pieces

Creative Tooling

How I work

I direct creative, and I build the tools that let a small team ship it at studio volume: a Mac app over our GenAI store-art pipelines, capture tools inside the game engine, and AI agents that brief, review and deliver, with a person approving anything that leaves the building.

Where: Battle Creek Games: No Limit Drag Racing 2, Offroad Outlaws, American Marksman
Built with: Electron, TypeScript, Unity C#, Claude Code, Cursor, MCP
Generation: Gemini and fal.ai, grounded in real game captures
Runs on: ClickUp, Google Drive, Slack, following the studio’s own file and naming standards

At a glance: what I built

01 · Mac appPit CrewGenAI store art from brief to ClickUp, plus unattended Unity filming.
02 · Unity EditorUnity Capture ToolsCameras, recording, motion blur and game directors inside each game.
03 · PipelinesGenAI Store ArtIcons, screenshots, feature graphics and headers with store rules built in.
04 · PipelineGenAI PlayablesGenerated endcards packaged for eight ad networks.
05 · AgentsAgent AutomationsBriefing, video review, delivery and UA performance on a schedule.

The loop: brief to measured result

01BriefBrief intake + morning briefing
02CaptureUnity Capture Tools + Mission Control
03GeneratePit Crew + GenAI pipelines
04ReviewGallery, contact sheets, video QC
05DeliverClickUp → Drive watcher
06MeasureUA creative leaderboard + UA brain

Principles

Start at the bottleneck
Each tool began as a step in the creative loop that kept the team waiting: filming, store-art rounds, review notes, file delivery.
Ground it in the real game
Generation starts from captures of the live game, so store art and ads show what players actually get.
Encode the rules
Platform specs and house standards live in code: Play’s icon keyline, the feature-graphic dead centre, header safe zones, audio loudness, UA naming.
Agents draft, people approve
Automations prepare the work; anything external or high-stakes waits in an approvals channel for my sign-off.
Ship it as a product
Pipelines stay the source of truth, and the team gets a real interface over them, not a notebook only I can run.

Pit Crew

5 pieces

A Mac app (Electron) my team uses daily to make store art. Pick a game, asset type, provider and reference captures; review variants full-size; refine one with a note; approve and ship to ClickUp. It shells out to the pipeline CLIs, so pipeline improvements land without rebuilding the app. Its Mission Control area drives the Unity Editor over WebSocket to film cars, strips and VFX unattended, and a Video QC panel checks loudness and true peak for CTV.

Pit Crew: App Store header batch, review and ship

Pit Crew · 2026

Pit Crew: New batch setup

Pit Crew · Creative Tooling

2026

Pit Crew: Refining a screenshot variant

Pit Crew · Creative Tooling

2026

Pit Crew: Icon gallery, contact sheet and ship

Pit Crew · Creative Tooling

2026

Pit Crew: Video QC audio analyzer

Pit Crew · Creative Tooling

2026

Unity Capture Tools

6 pieces

A Marketing Tool window inside each game’s Unity Editor (No Limit Drag Racing 2, Offroad Outlaws and American Marksman), so ads and store art are filmed from the real game at the fidelity players see. Around 90 C# files in NL2, 59 in Offroad Outlaws and 37 in American Marksman, all Editor-only behind a scripting define.

Marketing Tool window
One Editor panel per game with its own tabs: Cars, Cameras and Capture for the racing games; Hunting, Cameras and Capture for American Marksman.
Camera library
Prefab content cameras spawned in one click: dolly (closed loop, FOV, shake), spline follow on the player or AI car, shaky orbit and a whip-pan camera. New rigs save back as prefabs.
Camera behaviours
Dolly speed and ping-pong, spline offsets driven by animation curves, look-at targeting of player or AI with offsets, handheld, depth of field, FOV animation and look-ahead, with play, pause and rewind per camera.
Shot switcher
Every camera in the scene in one list, with select, hotkey, camera or spline view, bring-to-front, clone and delete, so I can cut between angles live.
Camera loadouts
Named camera setups saved per scene and reloaded later, so a shoot can be repeated on a new car or build.
Marketing loadouts
Spawn and dress the cars a brief calls for, and bake the setup so it survives play mode.
Recorder capture
Unity Recorder wired in for stills and video at a constant frame rate, up to 4K landscape.
Marketing motion blur
Film-style blur with shutter angle, shutter rate, samples, blur radius, edge softness and wheel blur, set per subject: player car, AI car, environment.
Hunting director
For American Marksman: spawn any species at a set distance and bearing, frozen or live; auto-aim and fire at the head with breath held; walk or teleport the hunter; capture cheats, time scale and sun position.
Mission Control bridge
A WebSocket bridge Pit Crew uses to film unattended: open Unity, load a strip or map, spawn cars, force smoke and flames, run live and replay sweeps, collect the MP4s and close.
Build-safe by design
Every file compiles out unless MARKETING_TOOLS_ENABLED is set, and the tools live on a marketing branch that takes engineering updates one way, so nothing reaches a player build.

Capture windows